Students will learn theory and practice of investor relations, with emphasis on the role of investor relations/financial communications.
Subjects covered include the history of the stock market, the formation of the SEC, the evolution of SEC regulations, dynamics of the equity markets, the flow of investor
information and how to manage that flow, planning and implementing an investor relations program, and fitting investor relations into a corporation's communications program.
Students will be mentored by local investor relations practitioners who will serve as real world guides for course assignments. Students will learn specifics about filing
with the SEC, the creation of annual reports, road shows, stockholder meetings, preparing financials, and more. Students will also learn about streaming audio, video, and
other Web-based electronic services that provide up-to-the-minute financial reporting and financial news. Investor relations managers, analysts, and CEOs will serve as guest
lecturers to talk about their challenges in today's workplace. Students will examine the role of investor relations in the Enron case. Prerequisite: Students must be strong
communicators and be able to read financial statements. Second year MBA students only.
